Prescription Drug Abuse: Messaging Techniques to Help You Educate Your Community
Start Date: January 27, 2015
End Date: January 27, 2015
A webinar hosted by CADCA on Jan. 27 at 3 pm ET
A key part of any comprehensive prescription drug abuse prevention plan is education and messaging. How do you educate adults and youth about the dangers of abusing prescription medicines? During this one-hour webinar, hear from experts about how to develop media campaigns that address the root causes of your local prescription drug abuse problem and how to craft messages that resonate with your local audience whether it’s through print, radio or video. You’ll learn how to utilize local data to create a local or statewide media campaign that effectively gets your prevention messages out there. You’ll also hear from a coalition leader in Florida about their successful mass media campaign that helped reduce a key problem that was fueling the prescription drug abuse problem. In addition, a state leader from Utah will share the process for developing their successful statewide prescription drug abuse media campaign and how coalitions can play a key role in statewide campaigns. You’ll walk away with new ideas and tips to help you design your next prescription drug abuse media campaign, and with an understanding of how education and messaging fits into your coalition’s overall strategic plan. This is the second webinar in CADCA’s Prescription Drug Abuse Prevention Webinar Series.
- Learn how to develop effective Rx drug abuse media campaigns
- Learn how to utilize qualitative and quantitative data to design your media campaign
- Learn from examples of state and local media campaigns to address prescription drug abuse and how this can be replicated in any community
- Understand how messaging and education fits into your coalition’s comprehensive prevention strategy
- Kristy Miller, Deputy Director, Innovation and Outreach, CADCA National Coalition Institute
- Craig L PoVey M.S.W., Prevention Administrator, Utah Division of Substance Abuse and Mental Health
- Shelah Neece, Pasco County Alliance for Substance Abuse Prevention
The SAMHSA-HRSA Center for Integrated Health Solutions (CIHS) does not endorse or attest to the quality of the content. Questions regarding content, recordings, and additional information should be directed to the host organization and/or presenter.
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